My goodness did winter fly by fast or what? Seems like last week we were wrapping things up for the Stampede! Better to fly by than drag on forever though.
There’s one change we’re excited about and hoping adds to the fans’ experience when they come to a special event this summer. On our special event nights, such as the Advantage RV Mod tour and the NLRA Late Model nights we’re going to establish a starting time for the main event for the premiere class that night. Meaning when it’s the NLRA Late Model night, the NLRA Late Models are going to take to the track for their feature event at 9:15. Too often we bill a night as a special night for late models, sprint cars, a mod tour, and so forth but then the special event means more cars and more drivers, which means more races and a longer night. Which is great for those of us die hard race fans who would be happy to watch racing until 2:00 in the morning every weekend.
For the less die hard fans, the ones who tend to only come when they hear an ad for Late Models or something special going on – feedback is in the form of a string of tail lights headed for the exit three races before we get to the premiere feature of the night. That feedback is loud and clear that we need to find a way to give those casual fans the show they came for before losing their attention, and losing a chance to lure them back for next week.
How its going to work is we will attempt to fit the premiere feature event in between other feature races as best we can to match up the time we set. But if we find ourselves 15 minutes and 10 laps into a MW Mod feature when we’re scheduled to run the premiere class, we may send the MW Mods to the pits and continue that feature later. We feel strongly that this set time for the main event is something we need to do to cater to our fan base. We do sincerely ask that drivers be understanding of this help us try this. Old school thinking is we should save the best for last and make people stay until the end. But that is hardly respectful and is borderline dishonest towards fans who come out to see a special event. When we have a special class we need to treat them special and give them and the fans a reason to come back again.